Today a new wave of traditional crafts and cultural resources is ready to sweep the world - each item a representative of the "Japan Brand."
The Japan Brand program began in 2004, and now 68 projects are under way. In February 2007, the first Japan Brand Exhibition was held in Shinjuku,Tokyo. The exhibition hall was filled with a vast array of products from every corner of Japan. In the video we visit that event, and present information about the Japan Brand initiative so far.

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