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Cool Japan

Japan+ Short Videos: Mottainai

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2006/12/15

Japan+ is a government-sponsored magazine which introduces various aspects of Japan to overseas readers. Each month, we present a short video related to a recent article featured in Japan+. This month, we look at the measures Japan is undertaking to combat environmental issues, with a special focus on the Japanese concept of "mottainai" -- rapidly becoming a keyword among global environmentalists -- and the recycling efforts of the city of Kitakyushu.

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